Google has quietly revealed the pricing of Veo 2, the video-generating AI model that it unveiled in December .

According to the company’s pricing page , using Veo 2 will cost 50 cents per second of video, which adds up to $30 per minute or $1,800 per hour. Google DeepMind researcher Jon Barron contrasted this pricing with the blockbuster Marvel movie “Avengers: Endgame,” which had a reported production budget of $356 million — or around $32,000 per second.

Of course, customers aren’t necessarily going to use every second of Veo-generated video that they pay for, nor is Veo 2 likely generate three-hour “Avengers” epics anytime soon (Google’s announcement highlighted Veo 2’s ability to create clips that are two minutes or more).

Another price to compare: OpenAI recently made its Sora video generation model available to subscribers paying $200 a month for a ChatGPT Pro subscription.